Samuel Massoud and his co-owner sons, Michel and Andre, have delicately blended the combination of old-world craftsmanship and new modern styles and designs to create exquisite pieces of jewelry in platinum, gold, and silver.
The Massoud family prides itself on being craftsmen and artisans, rather than salespeople. Their vast knowledge and the generations of experience in designing and manufacturing for the jewelry industry have made them giants in the field. Other jewelers
trust them and are pleased when the Massouds help them with their hard special orders and so can you. As the fourth generation of craftsmen and G.I.A. graduates and appraisers, jewelry-making is in their blood.
They pride themselves in teaching customers about diamonds before they buy and being able to share a customer's idea, improve upon it, and make their dream a reality, all at a modest price, which will stay within the customer's budget by cutting the middle-man expenses and doing the job on premises.
“Before any of our work is displayed, we have to be pleased with it,” says Michel Massoud. “We're very fussy; we pride ourselves on customer satisfaction as well as our uniqueness. At Massoud's, everything is possible, not like at the mall or other bigger-sized stores where the salesperson's only goal is their commissions, and their knowledge about workmanship is almost nil,” he adds with a resolute expression that reflects the sincerity of his statement.
And if you're thinking of investing in an engagement ring, Michel promises that the Massoud bride-to-be will become a legend in her own time with a state-of-the-art ring, “created especially for her from a veritable wonderland gallery of choices of the finest diamonds and metals meant to last a lifetime or two.”