about us

shopEntering Massoud Jewelers, a fourth generation of master jewelers, you are immediately struck by the deeper meaning of the concept of jewelry making. Located since 1990 in the Rochester Square shopping center at the southeast corner of Wattles and Rochester, this is a family enterprise.

As you gaze at the elegant displays, you'll find that 80 percent of the pieces have been created exclusively by the Massoud family. Each piece has a beauty and elegance all its own. They are constantly exploring new ground and trying new techniques of the craftsmanship of jewelry making. You will marvel at their talent as you survey the unique handmade designs, castings, and settings that they have coupled with the fine diamonds and beautiful colored gems in their creations. You'll also notice that despite the beauty and elegance the prices are fair and affordable.

Precious metals and gemstones' prices are always fluctuating, but the Massoud family is keeping their modest prices always down in appreciation to their old and new customers. If you are a bit short of the cost of the jewelry, they also have an innovative, interest-free layaway program of up to one year. Join thousands of satisfied customers for ongoing specials.

our custom designs

about us
about us
about us
about us
about us
about us

The Massoud family prides itself on being craftsmen and artisans, rather than salespeople. Their vast knowledge and the generations of experience in designing and manufacturing for the jewelry industry have made them giants in the field. Other jewelers trust them and are pleased when the Massouds help them with their hard special orders and so can you. As the fourth generation of craftsmen and G.I.A. graduates and appraisers, jewelry-making is in their blood.

They pride themselves in teaching customers about diamonds before they buy and being able to share a customer's idea, improve upon it, and make their dream a reality, all at a modest price, which will stay within the customer's budget by cutting the middle-man expenses and doing the job on premises.

"Before any of our work is displayed, we have to be pleased with it," says Michel Massoud. "We're very fussy; we pride ourselves on customer satisfaction as well as our uniqueness. At Massoud's, everything is possible, not like at the mall or other bigger-sized stores where the salesperson's only goal is their commissions, and their knowledge about workmanship is almost nil," he adds with a resolute expression that reflects the sincerity of his statement.

And if you're thinking of investing in an engagement ring, Michel promises that the Massoud bride-to-be will become a legend in her own time with a state-of-the-art ring, "created especially for her from a veritable wonderland gallery of choices of the finest diamonds and metals meant to last a lifetime or two."

  • custom jewelry design
  • jewelry repair
  • custom engraving
  • watch repair
  • casting
  • wax carving
  • laser-welding eye glasses
  • consignment sales
  • insurance appraisals
  • we buy gold, silver & diamonds
  • selling loose diamonds & gemstones
  • layaway & financing
  • gift certificates
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1 year layaway plan available